000			00934pam a2200265 a 4500
001			14596424
005			20070306111117.0
008			061016s2007 enka b 001 0 eng
010			_a 2006033911
020			_a9780199260003
020			_a0199260001
040			_aDLC _cDLC _dDLC _dJSS
050	0	4	_aHD69.B7 _b.E43 2007
082	0	0	_a658.827 _222
100	1		_aElliott, Richard.
245	1	0	_aStrategic brand management / _cRichard Elliott, Larry Percy.
260			_aOxford ; _aNew York : _bOxford University Press, _c2007.
300			_axiv, 265 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aProduct management.
650		0	_aStrategic planning.
650		0	_aBrand name products.
700	1		_aPercy, Larry.
952			_w2010-07-16 _p2000000903 _v21.88 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHD69.B7 .E43 _d2010-07-16 _t1 _70 _cSHE _g21.88 _yBK _aSKOLKOVO
999			_c1716 _d1716