000			01318cam a2200265 a 4500
001			2008054619
003			DLC
005			20100317112518.0
008			081223s2009 nju 001 0 eng
010			_a 2008054619
020			_a9780137158263
020			_a0137158262
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	0	4	_aHF5718 _b.M34 2009
082	0	0	_a808.5/1 _222
100	1		_aMagnacca, Mark, _d1969-
245	1	0	_aSo what? : _bhow to communicate what really matters to your audience / _cMark Magnacca.
260			_aUpper Saddle River, N.J. : _bFT Press, _cc2009.
300			_axii, 147 p. ; _c21 cm.
500			_aIncludes index.
505	0		_aWhat you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
650		0	_aBusiness communication.
650		0	_aInterpersonal communication.
952			_w2010-07-16 _p2000000289 _v12.20 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5718 .M34 _d2010-07-16 _t1 _70 _cSHE _g12.20 _yBK _aSKOLKOVO
999			_c1685 _d1685