000 01763cam a2200313 a 4500
001 2007020423
003 DLC
005 20100602130431.0
008 070515s2008 njua b 001 0 eng
010 _a 2007020423
020 _a9780131857261
020 _a0131857266
040 _aDLC
_cDLC
_dBAKER
_dBTCTA
_dC#P
_dYDXCP
_dDLC
050 0 4 _aHD58.7
_b.B679 2008
082 0 0 _a659.2
_222
100 1 _aBouchikhi, Hamid.
245 1 4 _aThe soul of the corporation :
_bhow to manage the identity of your company /
_cHamid Bouchikhi, John R. Kimberly.
260 _aUpper Saddle River, N.J. :
_bWharton School Pub.,
_cc2008.
300 _axxxviii, 208 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aLeadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
650 0 _aCorporate culture.
650 0 _aCorporate image.
650 0 _aBrand name products
_xManagement.
650 0 _aBusiness names
_xManagement.
700 1 _aKimberly, John R.
_q(John Robert),
_d1942-
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0718/2007020423.html
952 _w2010-07-16
_p2000000871
_v16.52
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHD58.7 .B679
_d2010-07-16
_t1
_70
_cSHE
_g16.52
_yBK
_aSKOLKOVO
999 _c1680
_d1680