000 01555cam a2200313 a 4500
001 2009008841
003 DLC
005 20100514114858.0
008 090309s2009 nju b 001 0 eng
010 _a 2009008841
015 _aGBA956405
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016 7 _a015286124
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020 _a9780470477236
020 _a0470477237
040 _aDLC
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050 0 4 _aHF5415.1265
_b.Q83 2009
082 0 0 _a330.9
_222
100 1 _aQualman, Erik,
_d1972-
245 1 0 _aSocialnomics :
_bhow social media transforms the way we live and do business /
_cErik Qualman.
260 _aHoboken, N.J. :
_bWiley,
_cc2009.
300 _axix, 265 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p.245-256) and index.
505 0 _aIntroduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
650 0 _aInternet marketing.
650 0 _aSocial media.
650 0 _aSocial networks.
650 0 _aElectronic commerce.
952 _w2010-07-16
_p2000001507
_v16.30
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHF5415.1265 .Q83
_d2010-07-16
_t1
_70
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_g16.30
_yBK
_aSKOLKOVO
999 _c1673
_d1673