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001			2009010838
003			DLC
005			20100603113203.0
008			090319s2009 njua 001 0 eng
010			_a 2009010838
015			_aGBA915050 _2bnb
016	7		_a014903640 _2Uk
020			_a9780470411551
020			_a0470411554
040			_aDLC _cDLC _dUKM _dBTCTA _dYDXCP _dC#P _dBWX _dIHZ _dB2A _dVP@ _dDLC
050	0	4	_aHF5415.1265 _b.S24 2009
082	0	0	_a658.8/72 _222
082	0	0	_a006.7 _222
100	1		_aSafko, Lon.
245	1	4	_aThe social media bible : _btactics, tools, and strategies for business success / _cLon Safko, David K. Brake.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2009.
300			_axviii, 821 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aWhat is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aElectronic commerce.
700	1		_aBrake, David K.
952			_w2010-07-16 _p2000000593 _v19.24 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.1265 .S24 _d2010-07-16 _t1 _70 _cSHE _g19.24 _yBK _s2011-10-17 _l1 _aSKOLKOVO
999			_c1670 _d1670