000			01284cam a2200313 a 4500
001			2007039239
003			DLC
005			20100507165255.0
008			070924s2008 caua b 001 0 eng
010			_a 2007039239
020			_a9781412956475
020			_a1412956471
040			_aDLC _cDLC _dDLC
050	0	4	_aHF5414 _b.K67 2008
082	0	0	_a658.8 _222
100	1		_aKotler, Philip.
245	1	0	_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee.
250			_a3rd ed.
260			_aLos Angeles : _bSage Publications, _cc2008.
300			_axii, 444 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 403-427) and indexes.
650		0	_aSocial marketing.
650		0	_aBehavior modification.
700	1		_aLee, Nancy, _d1932-
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
952			_w2010-07-16 _p2000000007 _v36.84 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5414 .K67 _d2010-07-16 _t1 _70 _cSHE _g36.84 _yBK _aSKOLKOVO
999			_c1669 _d1669