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| 005 | 20060427093056.0 | ||
| 008 | 050207s2006 enka f b 001 0 eng | ||
| 015 |
_aGBA514340 _2bnb |
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_aHD9980.5 _b.K375 2006 |
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_a658.8 _222 |
| 100 | 1 | _aKasper, Hans. | |
| 245 | 1 | 0 |
_aServices marketing management : _ba strategic perspective / _cHans Kasper, Piet van Helsdingen, Mark Gabbott. |
| 250 | _a2nd ed. | ||
| 260 |
_aChichester : _bJohn Wiley, _c2006. |
||
| 300 |
_axvii, 554 p. : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 1999 ; (subtitled: an international perspective) | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aService industries _xManagement. |
|
| 700 | 1 | _aHelsdingen, Piet van. | |
| 700 | 1 | _aGabbott, Mark. | |
| 952 |
_w2010-07-16 _p2000001225 _v34.20 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHD9980.5 .K375 _d2010-07-16 _t1 _70 _cSHE _g34.20 _yBK _aSKOLKOVO |
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