| 000 | 01101pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2009043351 | ||
| 003 | DLC | ||
| 005 | 20100622153935.0 | ||
| 008 | 091019s2010 enka b 001 0 eng | ||
| 010 | _a 2009043351 | ||
| 020 | _a9780749457044 | ||
| 020 | _a074945704X | ||
| 040 |
_aDLC _cDLC _dUK-RwCLS |
||
| 050 | 0 | 4 |
_aHF5438.5 _b.M85 2010 |
| 082 | 0 | 0 |
_a658.82 _222 |
| 100 | 1 | _aMullin, Roddy. | |
| 245 | 1 | 0 |
_aSales promotion : _bhow to create, implement & integrate campaigns that really work / _cRoddy Mullin. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon : _bKogan Page Limited, _c2010. |
||
| 300 |
_axviii, 262 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Based on the original work by Julian Cummins and Roddy Mullin."--T.p. | ||
| 500 | _aPrev. ed.: 2008. | ||
| 504 | _aIncludes bibliographical references (p. 255) and index. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aCummins, Julian. | |
| 952 |
_w2010-07-16 _p2000000706 _v25.28 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _m1 _10 _oHF5438.5 .M85 _d2010-07-16 _t1 _70 _cSHE _g25.28 _yBK _s2011-05-25 _l1 _aSKOLKOVO |
||
| 999 |
_c1614 _d1614 |
||