000			01914pam a2200349 a 4500
001			2006008093
003			DLC
005			20100625145119.0
008			060308s2006 ilua b 001 0 eng
010			_a 2006008093
020			_a9781419521508
020			_a1419521500
040			_aDLC _cDLC _dDLC _dUK-RwCLS
042			_apcc
050	0	4	_aHF5415.13 _b.W356 2006
082	0	0	_a658.8 _222
100	1		_aWebb, Michael J.
245	1	0	_aSales and marketing the Six Sigma Way / _cMichael J. Webb ; with Tom Gorman.
260			_aChicago, IL : _bKaplan Publishing, _cc2006.
300			_axix, 298 p. : _bill. ; _c24 cm.
500			_aIncludes Internet Web addresses.
504			_aIncludes bibliographical references (p. 283-285) and index.
505	0		_aThe crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xQuality control.
650		0	_aSix sigma (Quality control standard)
700	1		_aGorman, Tom.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0610/2006008093.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0662/2006008093-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0662/2006008093-d.html
952			_w2010-07-16 _p2000001913 _v19.69 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.13 .W356 _d2010-07-16 _t1 _70 _cSHE _g19.69 _yBK _aSKOLKOVO
999			_c1613 _d1613