000 | 01321cam a2200313 a 4500 | ||
---|---|---|---|
001 | 2007004233 | ||
003 | DLC | ||
005 | 20070821170313.0 | ||
008 | 070131s2007 enka 001 0 eng | ||
010 | _a 2007004233 | ||
020 | _a9780470028575 | ||
020 | _a0470028572 | ||
040 |
_aDLC _cDLC _dBAKER _dBTCTA _dBWKUK _dYDXCP _dDLC |
||
050 | 0 | 4 |
_aHF5415.15 _b.N53 2007 |
082 | 0 | 0 |
_a658.4/063 _222 |
100 | 1 |
_aNichols, David, _d1967- |
|
245 | 1 | 0 |
_aReturn on ideas : _ba practical guide to making innovation pay / _cDavid Nichols. |
260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2007. |
||
300 |
_axvi, 261 p. : _bill. ; _c24 cm. |
||
500 | _a"A Brandgym book"--Cover. | ||
500 | _aIncludes index. | ||
650 | 0 | _aProduct management. | |
650 | 0 | _aBrand name products. | |
650 | 0 | _aDiffusion of innovations. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007004233.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2007004233-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2007004233-d.html |
952 |
_w2010-07-16 _p2000001384 _v25.10 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.15 .N53 _d2010-07-16 _t1 _70 _cSHE _g25.10 _yBK _aSKOLKOVO |
||
999 |
_c1573 _d1573 |