000 01321cam a2200313 a 4500
001 2007004233
003 DLC
005 20070821170313.0
008 070131s2007 enka 001 0 eng
010 _a 2007004233
020 _a9780470028575
020 _a0470028572
040 _aDLC
_cDLC
_dBAKER
_dBTCTA
_dBWKUK
_dYDXCP
_dDLC
050 0 4 _aHF5415.15
_b.N53 2007
082 0 0 _a658.4/063
_222
100 1 _aNichols, David,
_d1967-
245 1 0 _aReturn on ideas :
_ba practical guide to making innovation pay /
_cDavid Nichols.
260 _aChichester, England ;
_aHoboken, NJ :
_bJohn Wiley & Sons,
_cc2007.
300 _axvi, 261 p. :
_bill. ;
_c24 cm.
500 _a"A Brandgym book"--Cover.
500 _aIncludes index.
650 0 _aProduct management.
650 0 _aBrand name products.
650 0 _aDiffusion of innovations.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip079/2007004233.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2007004233-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2007004233-d.html
952 _w2010-07-16
_p2000001384
_v25.10
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHF5415.15 .N53
_d2010-07-16
_t1
_70
_cSHE
_g25.10
_yBK
_aSKOLKOVO
999 _c1573
_d1573