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_aHF5415.13 _b.F46 2007 |
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_a658.802 _222 |
| 100 | 1 | _aFifield, Paul. | |
| 245 | 1 | 0 |
_aMarketing strategy : _bthe difference between marketing and markets / _cPaul Fifield. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2007. |
||
| 300 |
_ax, 316 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrevious ed.: 1998. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 952 |
_w2010-07-16 _p2000000942 _v28.92 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.13 .F46 _d2010-07-16 _t1 _70 _cSHE _g28.92 _yBK _aSKOLKOVO |
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