| 000 | 01340cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 2008046995 | ||
| 003 | DLC | ||
| 005 | 20090420154047.0 | ||
| 008 | 081027s2008 enkae b 001 0 eng | ||
| 010 | _a 2008046995 | ||
| 020 | _a9780470721674 | ||
| 020 | _a0470721677 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBWKUK _dBWK _dYDXCP _dBWX _dCDX _dDLC |
||
| 050 | 0 | 4 |
_aHF5415.13 _b.S8789 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aStrauss, Ralf E. | |
| 245 | 1 | 0 |
_aMarketing planning by design : _bsystematic planning for successful marketing strategy / _cRalf E. Strauss. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axviii, 350 p. : _bill., plans ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [303]-328) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0902/2008046995-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0902/2008046995-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0902/2008046995-t.html |
| 952 |
_w2010-07-16 _p2000001372 _v32.14 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.13 .S8789 _d2010-07-16 _t1 _70 _cSHE _g32.14 _yBK _s2011-06-27 _l1 _aSKOLKOVO |
||
| 999 |
_c1207 _d1207 |
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