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008			090218s2009 enkad b 001 0 eng
010			_a 2009367202
020			_a9780273722038
020			_a0273722034
040			_aUKM _cUKM _dBWKUK _dBWK _dCDX _dDLC
050	0	4	_aHF5415.2 _b.M35543 2009
082	0	4	_a658.83015118 _222
245	0	0	_aKey marketing metrics : _bthe 50+ metrics every manager needs to know / _cPaul W. Farris ... [et al.].
260			_aHarlow, England ; _aNew York : _bPrentice Hall Financial Times, _cc2009.
300			_axiii, 353 p. : _bill., charts ; _c24 cm.
500			_aOriginally published as Marketing metrics. Harlow, England :Pearson Education, c2006.
504			_aIncludes bibliographical references (p. 342-343) and index.
650		0	_aMarketing research.
650		0	_aMarketing _xMathematical models.
700	1		_aFarris, Paul.
952			_w2010-07-16 _p2000000250 _v21.88 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.2 .M35543 _d2010-07-16 _t1 _70 _cSHE _g21.88 _yBK _aSKOLKOVO
999			_c1204 _d1204