| 000 | 00918nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | cou00261029 | ||
| 005 | 20081212123115.0 | ||
| 008 | 081212s2009 ne a b 001 0 eng | ||
| 020 | _a9781856175043 | ||
| 020 | _a1856175049 | ||
| 040 |
_aNNfCLS _beng _cNNfCLS |
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| 050 | 0 | 4 |
_aHF5415 _b.P542 2009 |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aPiercy, Nigel. | |
| 245 | 1 | 0 |
_aMarket-led strategic change : _btransforming the process of going to market / _cNigel Piercy. |
| 250 | _a4th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier/Butterworth-Heinemann, _cc2009. |
||
| 300 |
_axix, 551 p. : _bill. (chiefly col.) ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 952 |
_w2010-07-16 _p2000001576 _v29.80 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415 .P542 _d2010-07-16 _t1 _70 _cSHE _g29.80 _yBK _aSKOLKOVO |
||
| 999 |
_c1190 _d1190 |
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