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001 | cou00213928 | ||
005 | 20080903140848.0 | ||
008 | 071027s2008 si a b 001 0 eng d | ||
020 | _a9780470823262 | ||
020 | _a0470823267 | ||
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050 | 0 | 4 |
_aHD69.B7 _bC473 2008 |
082 | 0 | 4 |
_a658.827 _222 |
100 | 1 |
_aChevalier, Michel, _d1943- |
|
245 | 1 | 0 |
_aLuxury brand management : _ba world of privilege / _cMichel Chevalier, Gérald Mazzalovo. |
260 |
_aSingapore : _bJohn Wiley & Sons (Asia), _c2008. |
||
300 |
_axiv, 423 p. : _bill. ; _cc24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aBrand name products _xManagement. |
|
650 | 0 | _aBranding (Marketing) | |
650 | 0 |
_aLuxuries _xMarketing. |
|
700 | 1 | _aMazzalovo, Gérald. | |
952 |
_w2010-07-16 _p2000000665 _v25.10 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHD69.B7 C473 _d2010-07-16 _t1 _70 _cSHE _g25.10 _yBK _aSKOLKOVO |
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