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008 071027s2008 si a b 001 0 eng d
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050 0 4 _aHD69.B7
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082 0 4 _a658.827
_222
100 1 _aChevalier, Michel,
_d1943-
245 1 0 _aLuxury brand management :
_ba world of privilege /
_cMichel Chevalier, Gérald Mazzalovo.
260 _aSingapore :
_bJohn Wiley & Sons (Asia),
_c2008.
300 _axiv, 423 p. :
_bill. ;
_cc24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products
_xManagement.
650 0 _aBranding (Marketing)
650 0 _aLuxuries
_xMarketing.
700 1 _aMazzalovo, Gérald.
952 _w2010-07-16
_p2000000665
_v25.10
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHD69.B7 C473
_d2010-07-16
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_yBK
_aSKOLKOVO
999 _c1111
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