000			01263pam a2200289 a 4500
001			cou120000655
003			CaONFJC
005			20090818140033.0
008			090408s2009 nju 001 0 eng
010			_a 2009014323
020			_a9780470496350
020			_a0470496355
040			_aDLC _cDLC _dNNfCLS
050	0	4	_aHD62.15 _b.C34 2009
082	0	0	_a658.4/013 _222
100	1		_aCalloway, Joe.
245	1	0	_aBecoming a category of one : _bhow extraordinary companies transcend commodity and defy comparison / _cJoe Calloway.
250			_a2nd ed., rev. and updated.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2009.
300			_axiv, 251 p. ; _c23 cm.
500			_aIncludes index.
505	0		_aWe just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
650		0	_aBenchmarking (Management)
650		0	_aCorporate image.
650		0	_aBrand name products.
952			_w2010-07-16 _p2000001345 _v13.96 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHD62.15 .C34 _d2010-07-16 _t1 _70 _cSHE _g13.96 _yBK _aSKOLKOVO
999			_c110 _d110