| 000 | 01050pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 2008053896 | ||
| 003 | DLC | ||
| 005 | 20090227151536.0 | ||
| 008 | 081219s2008 enka b 001 0 eng | ||
| 010 | _a 2008053896 | ||
| 020 | _a9780470742976 | ||
| 020 | _a0470742976 | ||
| 040 |
_aDLC _cDLC _dUK-RwCLS |
||
| 050 | 0 | 4 |
_aHF5415.15 _b.R93 2008 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aRyans, Adrian B., _d1945- |
|
| 245 | 1 | 0 |
_aBeating low cost competition : _bhow premium brands can respond to cut-price rivals / _cAdrian Ryans. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2008. |
||
| 300 |
_axvi, 256 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [231]-241) and index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aPrice cutting. | |
| 650 | 0 | _aBrand choice. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aMarketing. | |
| 952 |
_w2010-07-16 _p2000001332 _v18.94 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.15 .R93 _d2010-07-16 _t1 _70 _cSHE _g18.94 _yBK _aSKOLKOVO |
||
| 999 |
_c108 _d108 |
||