000			01308cam a2200313 a 4500
001			2007052392
003			DLC
005			20080424162030.0
008			071221s2008 njua b 001 0 eng
010			_a 2007052392
020			_a9780470119860
020			_a0470119861
040			_aDLC _cDLC _dDLC
050	0	4	_aHF5826.5 _b.K46 2008
082	0	0	_a659.1/11 _222
245	0	0	_aKellogg on advertising & media / _cedited by Bobby J. Calder.
246	3		_aKellogg on advertising and media
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008.
300			_axi, 292 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising media planning.
650		0	_aAdvertising.
700	1		_aCalder, Bobby J.
710	2		_aJ.L. Kellogg Graduate School of Management.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007052392-b.html
952			_w2010-07-16 _p2000001355 _v18.94 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5826.5 .K46 _d2010-07-16 _t1 _70 _cSHE _g18.94 _yBK _aSKOLKOVO
999			_c1037 _d1037