New business in India : the 21st century opportunity / Paul Davies.
By: Davies, Paul (Paul J.).
Series: World Scientific series on 21st century business, v. 1.Publisher: Singapore ; Hackensack, NJ : World Scientific, c2008Description: xviii, 227 p. ; 24 cm.ISBN: 9789812790422; 981279042X.Subject(s): India -- Commerce -- 21st century | India -- Economic conditions | India -- Social conditionsDDC classification: 658.1/10954 Online resources: Table of contents onlyItem type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF3784 .D38 (Browse shelf) | 1 | Available | 2000000341 |
Includes bibliographical references (p. 211-218) and index.
India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow.
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