SKOLKOVO School of Management

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1. Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim.

by Cakim, Idil Miriam, 1974-.

Publisher: Hoboken, N.J. : Wiley, c2010Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .C35] (1).
2. The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler.

by Heskett, James L | Sasser, Earl W | Wheeler, Joe.

Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .H47] (1).
3. Viral loop : the power of pass-it-on / Adam L. Penenberg.

by Penenberg, Adam L.

Publisher: London : Sceptre, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .P46] (1).
4. Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.

by Sernovitz, Andy.

Edition: [Rev. ed.]Publisher: New York : Kaplan Pub., c2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .S47] (1).