SKOLKOVO Library

SKOLKOVO School of Management

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1.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
2.
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.

by Light, Larry [author.] | Kiddon, Joan, 1949- [author.].

Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .L54] (1).
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