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21.
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Product innovation : leading change through integrated product development / David L. Rainey.
by Rainey, David L, 1946-. Publisher: Cambridge : Cambridge University Press, 2008, c2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .R33] (1).
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22.
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Rethink : a business manifesto for cutting costs and boosting innovation / Ric Merrifield.
by Merrifield, Ric, 1966-. Publisher: Upper Saddle River, N.J. : FT Press, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .M3977] (1).
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23.
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Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.
by Moskowitz, Howard R | Gofman, Alex. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .M68] (1).
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24.
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The silver lining : an innovation playbook for uncertain times / Scott D. Anthony.
by Anthony, Scott D. Publisher: Boston, Mass. : Harvard Business Press, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .A68] (1).
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25.
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Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly.
by Hauptly, Denis J. Publisher: New York : American Management Association, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .H38] (1).
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26.
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Strategic management of technology and innovation.
by Burgelman, Robert A | Christensen, Clayton M | Wheelwright, Steven C, 1943-. Edition: 5th ed. ; international ed. / Robert A. Burgelman, Clayton M. Christensen and Steven C. Wheelwright.Publisher: New York : McGraw-Hill Higher Education ; 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .B799] (1).
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27.
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Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
by Kono, Toyohiro | Lynn, Leonard H. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .K66] (1).
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28.
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Strategic technology management : building bridges between sciences, engineering and business management / edited by George Tesar ... [et al.].
by Tesar, George. Edition: 2nd ed.Publisher: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific Pub., c2008Availability: Items available for loan: SKOLKOVO Library [Call number: T175.5 .S835] (1).
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29.
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Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et al.].
by Merholz, Peter. Publisher: Sebastopol, Calif. ; Farnham : O'Reilly, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: TS171.4 .S83] (1).
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30.
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Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].
by Mello, Sheila, 1943-. Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .V35] (1).
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31.
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Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.
by Silverstein, Michael J | Sayre, Kate | Butman, John. Edition: 1st ed.Publisher: New York, NY : HarperBusiness, c2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.332.W66 S55] (1).
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32.
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Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.
by Carlson, Curtis Ray | Wilmot, William W. Publisher: New York : Crown Business, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .C37] (1).
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33.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Publisher: Boston, Mass. : Harvard Business School Press, 2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .K53 2005] (48). Lost (3).
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34.
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The four steps to the epiphany : successful strategies for products that win / Steven G. Blank.
by Blank, Steven G. Edition: 2nd ed.Publisher: [S.l. : Lulu.com], c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .B53] (1).
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35.
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Стратегия голубого океана : Как создавать свободную рыночную нишу и перестать боятся конкурентов / У. Чан Ким, Рене Моборн.
by Ким, У. Чан | Моборн, Рене. Publisher: HIPPO. : Harvard Business School Press, 2010Title translated: Blue ocean strategy.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .K53 2005] (12).
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36.
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The mesh : why the future of business is sharing / Lisa Gansky.
by Gansky, Lisa. Publisher: New York : Portfolio Penguin, c2010Availability: No items available Lost (1).
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37.
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Продать как пить дать: Как создавать такие товары, которые люди захотят купить прежде, чем поймут, зачем они им нужны/ Говард Р. Московиц и Алекс Гофман.
by Говард Р. Московиц | Алекс Гофман. Publisher: Москва : Символ-Плюс., c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .M68 2007] (1).
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38.
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Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.
by Krishna, Aradhna. Publisher: New York : Routledge, c2010Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .S3696 2010] (1).
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39.
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Car guys vs. bean counters : the battle for the soul of American business / Bob Lutz.
by Lutz, Robert A. Publisher: New York : Portfolio/Penguin, 2011Other title: Car guys versus bean counters.Availability: Items available for loan: SKOLKOVO Library [Call number: HD9710.U52 L88] (1).
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40.
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India inside : the emerging innovation challenge to the West / Nirmalya Kumar, Phanish Puranam.
by Kumar, Nirmalya | Puranam, Phanish. Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HC440.T4 K86 2012] (1).
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