SKOLKOVO School of Management

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1. Competing for choice : developing winning brand strategies / Lars Finskud.

by Finskud, Lars.

Publisher: London : Vola Press, c2006Other title: Developing winning brand strategies.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
2. Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 W44] (1).
3. Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

by Edge, Jon | Milligan, Andy.

Publisher: Harlow : Financial Times/Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .E34] (1).
4. Волшебство по расчету : алгебра рекламы / Джим Тейлор, Стив Хэтч.

by Джим Тейлор, 1964- | Стив Хатч.

Publisher: Москва : Иванов, Манн и Фербер, 2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.123 .T388] (1).
5. Индивидуальность бренда : Руководство по созданию, продвижению и поддержке сильных брендов /

by Алина Уиллер.

Publisher: Москва : Альпина Бизнес Букс, 2004Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7] (1).