SKOLKOVO School of Management

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1. Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.

by Anholt, Simon.

Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF1414 .A64] (1).
2. How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.

by Moilanen, Teemu | Rainisto, Seppo K.

Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: G155.A1 M56] (2).
3. Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.

by Govers, Robert | Go, Frank M.

Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: G155.A1 G67] (1).