SKOLKOVO School of Management

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1. Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar.

by Mullins, John W. (John Walker) | Komisar, Randy, 1954-.

Publisher: Boston, Mass. : Harvard Business Press, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .M842] (1).
2. Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 7th ed., International student ed.Publisher: New York : McGraw-Hill Irwin, 2010, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M3586] (1).