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Эмоции и рассудок. Их влияние на поведение потребителя Подробнее: http://www.bolero.ru/catalog/books/9785948330341.html / Arjun Chaudhuri.

By: Арджун Чаудхури.
Publisher: Москва ; Группа ИДТ, 2007Description: xv, 251 p. : ill. ; 23 cm.ISBN: 075067976X; 9780750679763.Subject(s): Consumer behavior | Consumer behavior -- Psychological aspectsDDC classification: 658.8/342 Online resources: Publisher description | Table of contents only
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Book SKOLKOVO Library
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Not Tagged HF5415.32 .C45 2006 (Browse shelf) Available 2000003681
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Includes bibliographical references and index.

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