SKOLKOVO School of Management

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1. Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF1416 .H65] (1).
2. How to do better creative work / Steve Harrison.

by Harrison, Steve.

Publisher: Harlow : Pearson Education, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD53 .H3758] (1).
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3. Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

by Kotler, Philip | Pfoertsch, Waldemar.

Publisher: Berlin ; London : Springer, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .K68] (1).
4. Internet marketing : a practical approach / Alan Charlesworth.

by Charlesworth, Alan, 1956-.

Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C43] (1).
5. Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.

by Govers, Robert | Go, Frank M.

Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: G155.A1 G67] (1).
6. Strategic marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed. / David W. Cravens, Nigel F. Piercy.Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.135 .C72] (1).
7. Нэйминг : Как игра в слова становится бизнесом / Алекс Фрэнкель.

by Алекс Фрэнкель.

Publisher: Москва : Добрая Книга, 2006Other title: Words into big business.Online access: Contributor biographical information | Sample text | Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF6161.B4 F73] (1).