SKOLKOVO School of Management

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1. Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971-.

Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F57] (1).
2. The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

by Salinas, Gabriela.

Publisher: Chichester : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .S35] (1).
3. Value creation : the power of brand equity / William Neal, Ron Strauss.

by Neal, William D. (William Douglas), 1943- | Strauss, Ron (Ronald), 1943-.

Publisher: Mason, Ohio : South-Western Cengage Learning, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N36] (1).