SKOLKOVO School of Management

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1. Marketing communications : interactivity, communities and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Publisher: Harlow : Financial Times Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.123 .F55] (1).
2. Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.

by Mullin, Roddy | Cummins, Julian.

Edition: 5th ed.Publisher: London : Kogan Page Limited, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5438.5 .M85] (1).
3. Продажи по методу SPIN : практическое руководство/ Нил Рекхэм.

by Нил Рекхэм.

Publisher: Москва : HIPPO, 2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5438.25 .R343] (1).
4. Продавцы ценности : как добиться увеличения продаж на рынках B2B не прибегая к снижению цен /

by Андерсон, Джеймс К | Кумар, Нирмалья | Нэрус, Джеймс А.

Publisher: Минск. : Гревцов Паблишер, c2009Online access: Click here to access online | Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1263] (1).