SKOLKOVO Library

SKOLKOVO School of Management

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1.
Marketing communications : interactivity, communities and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Publisher: Harlow : Financial Times Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.123 .F55] (1).
2.
The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce.

by Wilson, Hugh, 1962- | Street, Rod | Bruce, Lindsay.

Publisher: Oxford ; Boston : Butterworth-Heinemann, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.129 .W55] (1).
3.
Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell.

by Rangan, V. Kasturi.

Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.129 .R36] (1).
4.
Distribution channels : understanding and managing channels to market / Julian Dent.

by Dent, Julian, 1957-.

Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.129 .D46] (1).
5.
Marketing channels / Anne T. Coughlan ... [et al.].

by Coughlan, Anne T.

Edition: 7th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.129 .M365] (1).
6.
Продажи через независимых торговых представителей / Гарольд Дж. Новик.

by Гарольд Дж. Новик.

Publisher: Москва : Добрая Книга, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5438.25 .N68] (1).
7.
Управление каналами дистрибуции / Кеннет Ролницки.

by Ролницки, Кеннет.

Publisher: Москва : Добрая книга, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.129 .R65 1998] (1).