SKOLKOVO Library

SKOLKOVO School of Management

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1.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K445] (1).
2.
Procter & Gamble. Путь к успеху: : 165-летний опыт построения брендов / Дэвис Дайер, Фредерик Далзелл, Ровена Олегарио.

by Дайер, Дэвис | Dalzell, Frederick | Olegario, Rowena.

Publisher: Москва. : Альпина бизнес букс, c2005Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.S74 P738 2004] (1).