SKOLKOVO School of Management

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1. Value creation : the power of brand equity / William Neal, Ron Strauss.

by Neal, William D. (William Douglas), 1943- | Strauss, Ron (Ronald), 1943-.

Publisher: Mason, Ohio : South-Western Cengage Learning, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N36] (1).
2. Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

by Kaplan, Robert S | Norton, David P, 1941-.

Publisher: Boston : Harvard Business School Press, c2004Availability: No items available In transit (1).