SKOLKOVO Library

SKOLKOVO School of Management

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1.
The global corporate brand book / Michael Morley.

by Morley, Michael.

Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 M67] (1).
2.
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.

by Bouchikhi, Hamid | Kimberly, John R. (John Robert), 1942-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.7 .B679] (1).
3.
Power brands : measuring, making, and managing brand success / Hajo Riesenbeck and Jesko Perrey.

by Riesenbeck, Hajo | Perrey, Jesko.

Edition: 2nd, rev., and enhanced ed.Publisher: Weinheim [Germany] : Wiley-VCH, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 R54] (1).
4.
Сервис, ориентированный на бренд : новое конкурентное преимущество / Джанелл Барлоу, Пол Стюарт.

by Джанелл Барлоу, 1943- | Пол Стюарт, 1966-.

Publisher: Москва : Олимп-Бизнес, c2006Online access: Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .B3667] (1).
5.
Нэйминг : Как игра в слова становится бизнесом / Алекс Фрэнкель.

by Алекс Фрэнкель.

Publisher: Москва : Добрая Книга, 2006Other title: Words into big business.Online access: Contributor biographical information | Sample text | Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF6161.B4 F73] (1).