Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner.
By: Joyner, Mark.
Publisher: Hoboken, N.J. : Wiley, c2009Description: xviii, 142 p. : ill. ; 19 cm.ISBN: 9780470454596; 0470454598.Subject(s): Strategic planning | Marketing | Small business | Big businessDDC classification: 658.8/01 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD30.28 .J694 (Browse shelf) | 1 | Available | 2000001310 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD30.28 .J64 Exploring corporate strategy : | HD30.28 .J648 2006 Корпоративная стратегия / | HD30.28 .J6495 Fundamentals of strategy / | HD30.28 .J694 Integration marketing : | HD30.28 .K35434 The execution premium : | HD30.28 .K35443 Strategy maps : | HD30.28 .K39 The hare & the tortoise : |
Includes index.
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
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