Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / Jay Conrad Levinson, Rick Frishman and Jill Lublin ; with Mark Steisel.
By: Levinson, Jay Conrad.
Contributor(s): Frishman, Rick | Lublin, Jill | Steisel, Mark.
Publisher: Avon, Mass. : Adams Business, c2008Edition: 2nd ed.Description: xvi, 336 p. ; 23 cm.ISBN: 9781598698459; 1598698451.Subject(s): Industrial publicity | Advertising | MarketingDDC classification: 659| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD59 .L485 (Browse shelf) | 1 | Available | 2000000542 |
Total holds: 0
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| HD59 .I5577 Inside the mind of the stakeholder : | HD59 .I58 Investor relations / | HD59 .L39 The PR buzz factor : | HD59 .L485 Guerrilla publicity : | HD59 .S65 Putting the public back in public relations : | HD59.W32 Методы оценки PR | HD60 .A22 The A to Z of corporate social responsibility : |
Previous ed.: 2002.
Includes bibliographical references and index.
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