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Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.

By: Quelch, John A.
Contributor(s): Jocz, Katherine E.
Publisher: Boston, Mass. : Harvard Business Press, c2007Description: viii, 331 p. ; 25 cm.ISBN: 9781422117354; 1422117359.Subject(s): Marketing | DemocracyDDC classification: 658.8 Other classification: 85.40 Online resources: Table of contents only
Contents:
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5415 .Q38 (Browse shelf) 1 Available 2000000448
Total holds: 0

Includes bibliographical references (p. 279-311) and index.

Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.

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