Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
By: Yarrow, Kit.
Contributor(s): O'Donnell, Jayne.
Publisher: San Francisco : Jossey-Bass, c2009Edition: 1st ed.Description: xx, 250 p. ; 24 cm.ISBN: 9780470400913; 0470400919.Subject(s): Young adult consumers -- Attitudes | Generation Y -- Attitudes | MarketingDDC classification: 658.8/340835
Contents:
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.332.Y66 Y37 (Browse shelf) | 1 | Available | 2000001353 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.33.U6 M53 The affluent consumer : | HF5415.33 .W66 Succeeding like success : | HF5415.332.W66 S55 Women want more : | HF5415.332.Y66 Y37 Gen buY : | HF5415.335 .B37 Просто лучше : | HF5415.335 .D46 Satisfaction : | HF5415.335 .H553 How to measure customer satisfaction / |
Includes bibliographical references and index.
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
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