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Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

By: Markides, Constantinos.
Publisher: San Francisco, CA : Jossey-Bass, c2008Edition: 1st ed.Description: xxv, 222 p. : ill. ; 24 cm.ISBN: 9780470276877; 0470276878.Subject(s): Creative ability in business | Organizational change | Corporations -- GrowthDDC classification: 658.4/012 Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
List(s) this item appears in: Thinkers 50
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Includes bibliographical references (p. 205-210) and index.

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

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