The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.
By: Lafley, A. G. (Alan G.).
Contributor(s): Charan, Ram.
Publisher: New York : Crown Business, c2008Edition: 1st ed.Description: xii, 336 p. : ill. ; 25 cm.ISBN: 9780307381736; 0307381730.Subject(s): Procter & Gamble Company | Leadership | Management | Creative ability in business | Organizational effectiveness | Corporations -- GrowthDDC classification: 658.4/092 Online resources: Table of contents only | Contributor biographical information | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD57.7 .L34 (Browse shelf) | 1 | Available | 2000001759 |
Includes index.
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
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