A fine line : how design strategies are shaping the future of business / Hartmut Esslinger.
By: Esslinger, Hartmut.
Publisher: San Francisco, CA : Jossey-Bass, c2009Edition: 1st ed.Description: xiv, 183, [8] p. of plates : ill. ; 24 cm.ISBN: 9780470451021; 0470451025.Subject(s): Industrial design | New productsDDC classification: 658.5/75
Contents:
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| SKOLKOVO Library Shelves | Not Tagged | TS171 .E85 2009 (Browse shelf) | Available | 2000002949 | ||||
| Book | SKOLKOVO Library Shelves | TS171 .E85 (Browse shelf) | 1 | Available | 2000001336 |
Total holds: 0
Includes bibliographical references (p. 163-165) and index.
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
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