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The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Martin, Roger L.
Publisher: Boston, Mass. : Harvard Business Press, c2009Description: xiii, 191 p. : ill. ; 22 cm.ISBN: 9781422177808; 1422177807.Subject(s): Creative ability in business | Lateral thinking | Creative thinking | Knowledge management | ManagementDDC classification: 658.4/063
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
List(s) this item appears in: Thinkers 50
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HD53 .M3644 (Browse shelf) 1 Available 2000001510
Total holds: 0

Includes bibliographical references and index.

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

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