The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.
By: Chadha, Radha.
Contributor(s): Husband, Paul.
Publisher: London ; Boston : Nicholas Brealey International, 2008, c2006Description: 314 p. : ill. ; 24 cm.ISBN: 9781904838050; 1904838057.Other title: Asia's love affair with luxury.Subject(s): Brand name products -- Social aspects -- Asia | Luxuries -- Social aspects | Brand name products -- Asia -- Marketing | Social status -- Asia | Social classes -- AsiaDDC classification: 306.3/4 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 C467 (Browse shelf) | 1 | Available | 2000000070 |
Total holds: 0
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| HD69.B7 B733 2004 Бренды и брендинг | HD69.B7 B733 2004 Брэнди и брэндинг / | HD69.B7 B8316 Brand engagement : | HD69.B7 C467 The cult of the luxury brand : | HD69.B7 C473 Luxury brand management : | HD69.B7 C73 Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition. | HD69.B7 D37 Competitive success : |
Includes bibliographical references and index.
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