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Invisible influence : the hidden forces that shape behavior / Jonah Berger.

By: Berger, Jonah [author.].
Publisher: New York : Simon & Schuster, 2016Copyright date: �2016Edition: First Simon & Schuster hardcover edition.Description: vi, 264 pages : illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781476759692; 1476759693.Subject(s): Social influence | Influence (Psychology) | Behavior modification | Social choice | Behavior modification | Influence (Psychology) | Social choice | Social influenceDDC classification: 302.13 Online resources: Contributor biographical information | Publisher description | Sample text
Contents:
Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work.
List(s) this item appears in: BE in Trend | Books 2014 - 2017
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Book SKOLKOVO Library
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HM1176 .B47 (Browse shelf) 1 Available 2000007112
Total holds: 0

Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.

Includes bibliographical references and index.

Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work.

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