Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Edition: Expanded edition.Description: pages cm.ISBN: 9781625274496 (alk. paper).Subject(s): New products | Market segmentationItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.153.K53 (Browse shelf) | Available | 2000006240 |
Total holds: 0
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HF5415.127 .Y66 2016 Superconsumers : | HF5415.13 .C4 Strategic marketing management / | HF5415.13 .S996 2016 The analytical marketer : | HF5415.153.K53 Blue ocean strategy : | HF5415.153 .K53 2005 Blue ocean strategy : | HF5415.153 .K53 2005 Blue ocean strategy : | HF5415.153 .K53 2005 Стратегия голубого океана : |
Includes bibliographical references and index.
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