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The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

By: Bird, Andy.
Contributor(s): McEwan, Mhairi.
Publisher: Hoboken, NJ : Wiley, 2012Description: xxi, 294 p. : ill. ; 24 cm.ISBN: 9781119953319 (hardback).Subject(s): Market segmentation | Economic development | Investments | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8/02 Other classification: BUS043000 Summary: "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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Not Tagged HF5415.127 .B57 2012 (Browse shelf) Available 2000004394
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HF5415.1265 .T53 Twitter marketing : HF5415.1265 .W43 Marketing to the social web : HF5415.1265 .Z56 Web marketing for dummies / HF5415.127 .B57 2012 The growth drivers : HF5415.127 .C34 Lifestyle market segmentation / HF5415.127 .C53 Boomer marketing : HF5415.127 .H66 Marketing strategy and competitive positioning /

Includes bibliographical references and index.

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

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