SKOLKOVO School of Management

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Contagious : why things catch on / Jonah Berger.

By: Berger, Jonah.
Publisher: London ; New York : Simon & Schuster, 2013Description: viii, 244 pages ; 24 cm.ISBN: 9781471111693 (pbk); 1471111695 (pbk).Subject(s): Word-of-mouth advertising | Viral marketing
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Includes bibliographical references and index.

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