SKOLKOVO School of Management

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Advertising : principles & practice.

By: Moriarty, Sandra E. (Sandra Ernst).
Contributor(s): Mitchell, Nancy, 1950- | Wells, William, 1926-.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Edition: 8th ed. / Sandra Moriarty, Nancy Mitchell, William Wells.Description: 686 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780135009383; 0135009383.Subject(s): AdvertisingDDC classification: 659.1
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5823 .M67 (Browse shelf) 1 Available 2000000824
Total holds: 0

Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty, 2006.

Includes bibliographical references and index.

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