Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.
By: Kaplan, Robert S.
Contributor(s): Norton, David P.
Publisher: Boston : Harvard Business School Press, c2004Description: xviii, 454 p. : ill. ; 25 cm.ISBN: 9781591391340; 1591391342.Subject(s): Strategic planning | Intangible property -- Management | Human capital | ManagementDDC classification: 658.4012Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HD30.28 .K35443 (Browse shelf) | 1 | In transit from Skoltech library to SKOLKOVO Library since 19/09/2022 | 2000004134 |
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HD30.28 .J6495 Fundamentals of strategy / | HD30.28 .J694 Integration marketing : | HD30.28 .K35434 The execution premium : | HD30.28 .K35443 Strategy maps : | HD30.28 .K39 The hare & the tortoise : | HD30.28 .K496 2010 The lords of strategy : | HD30.28 .K496 2010 The lords of strategy : |
Includes bibliographical references and index.
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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