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Построение бизнес-моделей :

By: Остервальдер, Александр.
Contributor(s): Pigneur, Yves | Clark, Tim, 1956-.
Publisher: Москва : Альпина паблишерз, c2011Description: 278 p. : ill. (some col.) ; 19 x 24 cm.ISBN: 9785961417173.Subject(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | InnovationsmanagementDDC classification: 658.4/012
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Item type Current location Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves
HD30.28 .O778 2010 (Browse shelf) Checked out 06/10/2019 2000004171
Total holds: 0

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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