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Нэйминг : Как игра в слова становится бизнесом / Алекс Фрэнкель.

By: Алекс Фрэнкель.
Publisher: Москва : Добрая Книга, 2006Description: 320 p. ; 22 cm.ISBN: 9785981241116.Other title: Words into big business.Subject(s): Brand name products -- Case studies | Business names -- Case studies | Advertising | Marketing | Creative ability in businessDDC classification: 658.8/27 Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
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Not Tagged HF6161.B4 F73 (Browse shelf) Available 2000003499
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Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.

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